Mission, vision & values
Anchored in purpose. Guided by values.
What FliqaIndia is working towards, and the principles its brands are expected to share.
Our mission
To empower India’s creative economy.
To build a connected group of brands that gives creative professionals better tools, connects customers with people they can trust, and improves how stories are captured, shared and celebrated.
Our vision
A trusted home for creative work and technology.
To become a parent company known for creative integrity, useful software and lasting value for the people who work with us.
Our values
Four thingswe hold to.
Each value is followed by where you can see it in the group today.
Integrity
We say only what is true about our company and our products, and we keep the commitments we make to customers and partners.
In practice
This website describes each brand in that brand’s own words and leaves out anything that has not been confirmed.
Craft
Creative work deserves care. Technology should support the people who make it and the people it is made for.
In practice
The creative brands and the software brands sit in one group, so tools are built next to the work they serve.
Rigour
We build products to solve real, specific problems, and we judge them by whether they work for the people using them.
In practice
Each product has one clear job: private photo galleries, file delivery, a workspace for creative businesses, a wedding planner.
Inclusion
Talent is found everywhere. We want creative professionals and customers across India to be able to work with us.
In practice
Photographers, filmmakers, editors and studios can apply to work with the group through the Partner Network.
See it in the work
The values applyto every brand.
Read what each one does, or write to the corporate team.